Tag: food ingredients;

Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man’s health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, “Let food be your medicine and medicine be your food.” It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for “new,” whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.

High quality and safe products

Regulatory agencies exist to protect the consumers. It is the responsibility of product manufacturers to undertake sound research and prove the efficacy and safety of their nutraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

Through product sales and advances in research and development, the Sports Nutrition Nutraceutical Industry is now validating what was proven, early on, by the fitness and nutrition pioneers — sports nutrition products provide easier access to a healthier way of performing and living.

Splenda Sweeteners- A Great Alternative for Sugar

Splenda sweetener is a no calorie sweetener that contains sucralose and some common food ingredients such as dextrose and maltodextrin. Still, because the amounts of these ingredients are not so high, the calorie content of splenda sweetener is not so high.

What separates this from the rest of the alternative sweeteners in the market is that splenda does not have aftertaste and it really tastes like sugar. This is why it has been used in cooking and in baking. You can also use it in your drinks.

Splenda sweetener can actually be bought in two forms, the granular and the packet. The granular are often used in cooking while the packets are used for travel.

As mentioned before, splenda sweetener is made from sucralose through a patented process that converts sugar into a no calorie sweetener. The process results in a sweetener that tastes like sugar but do not have the same calorie content as ordinary sugar. In fact, after consumption, sucralose will pas through the body without being converted into energy or calories.

Sucralose as an alternative for sugar has already been used in over 80 countries worldwide. In the United States, it has already been found safe by the United States Food and Drug Administration as well as the Joint FAO/WHO Expert Committee on Food Additives (JECFA). Even the Health Protection Branch of Health and Welfare Canada, and Australia’s National Food Authority have found sucralose safe.

Because it is found to be safe, splenda can be used by anybody even those in delicate conditions like pregnant women and nursing mothers. This is actually a favorite post-natal way of avoiding calories and aids in the losing of weight. Still, before opting for splenda, mothers are asked to consult their pediatricians for their nutritional needs as people in their conditions may need some calories for energy.

Children can also use splenda. This is actually even recommended for children who are trying to lose weight or those that are diagnosed as obese. This will help them with their diet without necessarily giving up sweet meals that they love.

People with diabetes can also use splenda. In fact, numerous studies have already shown that sucralose and splenda for that matter is already suitable for people with that condition. Because sucralose is not recognized by the body as either sugar or carbohydrate, it is not metabolized and does not have an effect on the carbohydrate metabolism and insulin secretion.

Chinese Recipe Cookware Substitutions

So, you have got a great Chinese recipe you want to try out but you realize you are not prepared at all for the demands of Chinese cooking.

Well, there are many ways you can recreate what you should have with what you might have on hand. This goes for cookware as well as actual food ingredients.

An important part of cooking any Chinese recipe to perfection is to use the right cookware. Many people dont own a wok or rice cooker however and will have to use what they have in the kitchen.

A normal frying pan can work as a wok but its best to use a very deep frying pan that is at least 1 and a half inches deep.

Woks rely on oil and high heat to cook meat and vegetables and if you use a shallow pan, grease will get all over and might even spill out and start on fire. Thats no good at all.

For rice, a normal saucepan will work but you need to make sure you have a tight fitting lid. Tin foil over the top will work in an emergency but can burn you and is not recommended.

Many Chinese recipes call for a meat or seafood to be breaded and deep fried. Without a deep fryer, you are going to have a mess no matter what.

The deepest cooking pot or saucepan you have will work but will probably splash all over no matter how you try to contain it.

These are basic solutions but having the proper equipment can really make a difference. An electric wok is very easy to clean and can also be used to deep fry.

A rice cooker really isnt necessary unless you truly cant cook rice. Buy what you need and have fun with your new recipes.

Popular Italian Food

When people think of popular Italian food they most likely think of spaghetti, lasagna, or tortellini. However, the popular Italian food in Italy is actually a little different and much more diverse.

A very popular Italian dish is the minestrone soup. This soup makes excellent use of one of the most popular ingredients in Italian food, beans. Beans are widely used in Italian food and are the feature ingredient in many soups, not just the minestrone. Along with beans are nuts as another popular ingredient. The main nut preferred for Italian food is the pine nut. This nut is used to not only accent pasta dishes, but also as a main ingredient in popular desserts. But, the most common and popular use of the nuts is in pesto sauce. Nothing says Italian food like a good pesto sauce.

Another popular Italian food ingredient is rice. By far the most popular use for this ingredient is in the signature Italian food dish of risotto. Here rice is mixed with broth, vegetables and spices to make a very unique and flavorful dish. Risotto is widely known as the most popular appetizer in Italian food and different regions take great pride in their individual risottos. Rice is also used in many different soups and stews throughout Italy.

The most ubiquitous of all popular Italian food ingredients is olive oil. The best olive oil is known as extra virgin olive oil and many Italian food chefs rely strictly on extra virgin olive oil. The difference between extra virgin olive oil and virgin olive oil is the acidity. In order to be classified as extra virgin the olive oil must not contain more than one percent acidity. Virgin olive oil on the other hand cannot have more than two percent acidity. Extra virgin olive oil is by far the most popular in Italian food where it is used not only to cook food in, but also as a dressing for salad and a dipping option for bread.

When discussing popular Italian food it is essential to talk about the most popular breads and pastries. Breads serve an important role in Italian food. They can be used as appetizers, sides to a meal, and desserts. The most popular breads are flavored with herbs, cheeses, and sun-dried tomatoes. An excellent dessert bread in Italian food is the biscotti which means “twice baked”. This popular dessert is more like a biscuit or cookie and is often flavored with almonds and spices. Fruit can be added to the biscotti and a popular choice is cherries. Biscotti are very versatile in Italian food, being served for breakfast with coffee or as an after dinner treat.

There is much more to Italian food than just pasta and sauce. Italian food is a cuisine of diversity. When traveling in Italy it is often amusing to see the stark difference between what Italian food is popular in America and what Italian food is popular in Italy. If you want to try some different Italian food you certainly can’t go wrong with these time tested favorites.