Tag: food components;

Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man’s health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, “Let food be your medicine and medicine be your food.” It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for “new,” whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.

High quality and safe products

Regulatory agencies exist to protect the consumers. It is the responsibility of product manufacturers to undertake sound research and prove the efficacy and safety of their nutraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

Through product sales and advances in research and development, the Sports Nutrition Nutraceutical Industry is now validating what was proven, early on, by the fitness and nutrition pioneers — sports nutrition products provide easier access to a healthier way of performing and living.

Food Allergy Survival Guide: A Book That Truly Cares

There are lots of people who are suffering from tragic food allergies. However, some don’t have any idea that they have it. Food allergy is the result of the body’s basic reaction upon introducing the types of food that are difficult or cannot be digested by the system. Once these types of food are digested and penetrate into the bloodstream, some of the food nutrients or other food components are rejected by the body. The tendency of the antibodies and other related elements are to fight back. Thereafter, allergy symptoms become apparent.
Common symptoms of food allergy include swollen hands, itchy and swollen eyes, burning sensations of the lungs due to thinning of the tissue lining, and closing of the larynx or throat.

Dealing with food allergies whether the condition is mild, moderate, or severe, must be learned. It includes learning causes of allergic reactions, the best options for preventing and fighting food allergies, and integrating ways into the person’s lifestyle is to avoid food allergies. The five-star book entitled Food Allergy Survival Guide is the best answer.

This book discuss all about the types of food eaten by people and provides detailed sections on how to deal with major allergens such as eggs, dairy, gluten or wheat, corn, peanuts, shellfish, fish, and yeast. Each section also include explanations regarding the types of food that must be avoided by allergic people, dealing with restaurants, preparing types of food, reading labels properly in connection with dangerous types of food, and incorporating easy and healthy alternatives.

Food Allergy Survival Guide is highly readable and comprehensive. Sufferers from food allergies will never feel alone because this helps them in widening their horizons and increasing their hopes that they could still eat the types of food they love, if they follow proper cautions. This is one of the great informative books wherein you can find common answers to common questions, real advice from experts, how to take the advantage of learning health and food issues, complete nutrition guides, and delicious recipes.

Food Allergy Survival Guide tackles some important health issues including food triggers, effective ways of conducting skin tests for determining sensitivity and allergy, how food allergies are interrelated with chronic illnesses such as arthritis, asthma, diabetes, and ADHD (Attention Deficit Hyperactivity Disorder), changes in behaviors and emotions once allergic reaction occurs, types of food that directly affects the health of the baby when breastfeeding, questions that must be asked to an allergist, using processed types of food, how to distinguish food sensitivity, food intolerance, and food allergy, how immunological process is connected to food hypersensitivity, and how to maintain eating healthy types of food through non-allergic substitutes.

Surprisingly, the best part of this book is the recipe section containing recipes completely free from major allergens. It is easy to learn cooking and baking healthier types of food retaining the flavor, texture, and richness. The types of food do not have to become boring and tasteless because you have food allergy. Nourishing and mouth watering recipes are great such as divine macaroons, banana bread, ultra fudge brownies, chocolate cake, and pound cake. More than one hundred featured recipes without using cheese from the expert Jo Stepaniak. Comprehensive nutritional analysis is provided with every recipe, so never worry.

Compared to other books on dietary health, the Food Allergy Survival Guide takes the lead. So, if you are one among the thousands of people who are suffering from food allergy, you should consider purchasing this book. Knowledge, practice, and medications are at your hand. You can deal with food allergy with a more positive and affirming outlook.