Coffee Franchise v Building a Unique Business

Building a business from the ground floor is a very time consuming, emotionally taxing, and financially straining prospect. This is one reason that franchise businesses are so popular among those seeking the security of business ownership but not willing to risk their financial futures and security in the effort. The price that is paid for the lower risk of franchise ownership is lower profits while the business is being built in the form of franchise fees and expenses related to following the rules and requirements of the franchise organization.

The problems with building a business of your very own are plentiful. The first hurtle to overcome is that the average first time business owner doesn’t know beans about coffee much less about the market, building a business plan, or operating a business. This is problematic if you are pursuing something as specialized as coffee for your business. A coffee franchise does not only provide a product and concept for running a business but also provides valuable training on the product as well as the process of running a business. This knowledge alone is well worth the franchise fee when you choose a great partnership for your business.

Coming up with a concept that is unique and trendy is another problem that most first time business owners face. It’s great if you have a fabulous concept and the know how to implement that concept it can be disastrous if you are lacking one or the other however. The coffee franchise builds upon someone else’s concept and implementation. This means that you learn from the trial and error of other people saving time and money in the process while turning over an even great profit much sooner than if you were building your own business from the ground floor.

A coffee franchise is often preceded by its reputation. This is another benefit that is huge when it comes to expensive advertising and name recognition. If you have a name that people know before they walk in the door then your customers know what to expect and you will have customers that come to you because they tried the franchise elsewhere and liked it. People enjoy doing what is familiar to them for the most part and you can capitalize on the efforts of others to build a reputation to catapult your own.

Franchises are essentially partnerships. The parent company is dedicated to your success because they have their name attached to your store. While they aren’t necessarily silent partners in the running of your business (as most franchises have very strict formulas for success) they are going to make their best effort to help you succeed as a partner rather than a competitor. This is good for you as a coffee franchise owner as you have someone that is willing to help you succeed. Most people going it alone are doing just that and have no one there to help them work through the rough spots or offer training, education, or encouragement.

Before You Invest in a Coffee Franchise

There are many people who dream of someday owning a business of their very own. Franchises make this a possibility for many people who would not ordinarily have the opportunity. While the franchise path to business ownership may be the preferred method for many would be investors it is not necessarily an easy path. There are several things that must be taken care of before the process of franchise ownership begins for your coffee franchise.

Money. You must have some money of your own to invest. Even with a perfect credit rating, most franchises require a certain amount of liquid asset investment, a certain amount of personal worth, and a substantial down payment or franchise fee in addition to any sums of money that you may have financed. Be sure to check with the franchises you are considering and make sure that you have the required assets before going a step further.

Credit. Unless you’ve just come into a sizable inheritance or prize winning, chances are that some financing will be necessary in order to purchase the coffee franchise you are considering. There is nothing wrong with needing financing; most business owners need it in the beginning. However, you must have decent credit in order to qualify for that necessary, in many cases, financing. Get your credit in order before going one step further and keep an eye on it for at least a year before attempting financing for your coffee franchise.

Skills. You will need to have some combination of management skills for money and staff in order to be a truly successful coffee franchise owner. Whether you yourself have the skills needed or you make wise decisions in the beginning to hire managers that have those skills as well as your complete trust to assist you in the daily running your coffee franchise, someone must be in a position to make decisions that can do so with authority and certainty. You should also have a few skills that are relative to running a coffee business if this is the business you are going into.

Goals. Finally, goals are a necessary ingredient when building a successful coffee franchise. You need to have immediate goals as well as long-term goals and create a plan of action that takes you towards your goals. Your long-term goals are likely to change as your business evolves and as your experience increases. Be sure to revisit your goals often and see if any adjustments need to be made in your planning process to achieve those goals more quickly, more realistically, or more efficiently.

Building a successful coffee franchise really starts before any papers have been signed. You must have the proper mind set in order to be successful in any business pursuit. By taking time to create a plan, arrange financing, save money, get your affairs in order, and set goals you are establishing a pattern of behavior that is important to the success of your coffee franchise before you make the purchase.