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Belgian Chocolate Pralines: The Successful Story of Jean Neuhaus

From the 18th century, the Belgian chocolate has risen in fame. In 1912, a chocolate genius Jean Neuhaus created a new procedure and increased its popularity ten-fold. He used a “couverteur” which is a specialized chocolate version. It is also the pralines cold shell. But it is different from the American sugary treats found in most candy shops. Chocolate pralines from Belgium are filled with varieties of flavored creams or nougats, such as hazelnut, fruit, more chocolate, or coffee. Some of the chocolatiers in the time of Neuhaus could duplicate his pralines complex flavors.

Jean Neuhaus successful years were after the end of the First World War And this time, Louise Agostini, his wife made another breakthrough by creating the ballotin or praline box, significant type of pralines preciously made by hand. It has a very practical green and gold packaging embossed with letter “N”. Because Jean never patented this ballotin, it became the design favored by all chocolate manufacturers in Belgium since its creation.

The creativity of Jean Neuhaus led to the development of new methods for applying a precise standard quality to all praline productions. They ensured that the finest ingredients are selected to produce chocolates of high quality. He became the unfaltering source of ideas for creating new pralines. Even the Royal Family of Belgium is one of his satisfied customers. In 1918, The Prince of Wales and Prince Leopold have visited the Neuhaus shop to try what everybody is talking about in town.
In 1923, the son-in-law of Jean Neuhaus Adelson de Grave was initiated in praline manufacturing and was taught the secret of the family’s business. His creations also brought additional distinction to the Neuhaus Company. His son Pierre also contributed his genius by helping his father create Tentation and Caprice and opened other Neuhaus shops outside Brussels.

In 1978, the Neuhaus Chocolate Company was put under the management of Claude Poncelet and Jean-Jacques. Their goal of making Neuhaus the world’s most famous brand was clear to capture the foreign markets. Thus, more Neuhaus outlets were opened in Japan, Canada, Guadeloupe, Colombia, United States, and other capital cities in Europe.

In 1991, Neuhaus became the leader in the luxurious praline sector industry in Belgium as well as in Luxemburg. Their well-defined strategies for marketing and international networks kept Neuhaus in maintaining an enviable position in the market. Modern technology investment also contributed to the success of Neuhaus, but one-third of praline productions remained handmade. In 2000, King Albert accredited Neuhaus as their chocolate supplier.

Neuhaus Company has remained in the chocolate industry until today. The legacy of Jean Neuhaus continues to make the best Belgian chocolate pralines. Their technical advantage among other chocolate manufacturers is the couverteur storage before use. In the process of making chocolates, the fine grinding of cocoa beans is first done. Afterwards, it is mixed with cocoa butter and sugar and then smoothened through tempering. Adding heat during the process must be carefully done. Many chocolate companies received the chocolates in solid forms. It means they have to reheat it to become usable. But Belgian chocolate companies often received the chocolates in a heated tanker after the tempering process. Chocolates that are not cooled retain most of its aroma.

Belgian chocolates can be expensive. However, those people who have tasted it revealed that nothing can compare with its true quality. And this is what Belgian chocolates are known for throughout history.

The Proud Leonidas Belgian Chocolates

Leonidas Kesdekidis, an ordinary Greek citizen was the founder of Leonidas Belgian Chocolates. His company bears his name as the founder of the company who makes wonderful delights like pralines, truffles and other heavenly chocolate assortments. Mr. Kesdekidis arrived at Brussels in the year 1910 and a bit later on marrying one of the locals making him decide to get settled in the said place. He made a large array of pralines in his place situated close to Rempart de Moines for a living.

Mr. Kesdikidis and his descendants goal was to get his home-made wonderful delights of pralines as close as possible to as many consumers, not to mention every creators dream to let the rest of the world know their chocolate concoctions. His strategy of combining world-class quality and the best price is still unbeatable up to this date. Leonidas products are far different from the chocolates of other brands. The fact that only Leonidas has the most concern for the freshness of its chocolates makes it unique and unbeatable. Meanwhile the other brands strategy to make their products fresh is that they have to repackage the product to look fresh but what about the product itself? Yes, the package is fresh but the content is still the same. Whereas at Leonidas, the chocolates will only be boxed on the day that the customers order is received. Other chocolates quality of freshness may be risked for the necessity of longevity. What they do is they are likely to be pre-packed and or intended to be on a shelf of department stores or supermarkets, but not with Leonidas.

At Leonidas, longevity is not a problem because of the packing strategy; instead the main concern is not to compromise the quality of the produce in other terms. Like in the aspect of the ingredients. Most chocolate makers use vegetable fats on their chocolates but with Leonidas they prefer to use genuine cocoa butter. Because of the very high standards that Leonidas had they were able to obtain an ISO 9001 certificate for the produces quality, which by the way is very much over the needed requirement for the production of chocolates.

Leonidas deliver only at the places where there are Leonidas outlets like Hollywood and all over United Kingdom and Belgium. However, they refuse to export for the reason that they didnt want to risk the freshness of every chocolate bar that goes out of their stores but customers outside United Kingdom will be able to send to their loved ones that lives within the country. To date there is only a small number of sellers of Leonidas chocolates because of the high standard requirement that every seller has to comply with for the very cautious storing and freshness concerns.

The chocolates are wrapped in 500grams, 750grams, and one kilogram boxes. Upon order you will not be experiencing the hassle of putting it on presentation boxes for the box alone that Leonidas use will suffice for they are already gift wrapped and there also offer different sorts of gift wrapping, as well as the standard wrap, luxury and or seasonal choices.

These chocolates are supposed to be consumed within 21 days after it is purchased. They should not be kept too long otherwise the freshness and or the quality will not be the same of what is expected of it, although keeping it refrigerated will prolong the shelf life. Storing on the refrigerator, you have to keep it away from other foods that has a very prominent smell or odor, otherwise the chocolate will be ruined because it may absorb the odor of that certain food and may affect the taste and quality.

The Not So Sweet History of Belgian Chocolate

How It All Began

It all started with Leopold II of Belgium in the year 1885 when he colonized Congo. It was a territory eighty-six times bigger than his country. Leopold II was the very first one to commit genocide during the 20th Century.

The chocolate industry first took off during the 1880s, supported by getting hold of the Belgian Congo that has aided an easy way in to Africas cocoa grounds. The truth is that it is very hard to imagine that the Belgian Chocolates history may be that far from being sweet.

There was an estimated 10 million Africans that passed away under the orders of Leopold II. Despite of the war that was happening, Belgians were able to maintain the cocoa importing connections. On the other hand, the Belgian contribution in the chocolate industry is the introduction of their chocolate product which is the praline. It was created and expanded by a Swiss family in Brussels, the Neuhaus family in 1912. The praline was the very first butter cream-filled bite sized chocolate. It was either filled with nuts or cream or coated with milk or milk chocolate or filled also with a very good quality of dark chocolate.

In the year 1912, chocolate started as a gift in Belgium. A Belgian chocolatier created the very first praline, a chocolate that absolutely complied to the gift career it was building. Not later on, a packaging called Ballotin was developed and patented for praline. At that moment the pralines in Ballotin were the most desired gift in every chance somebody has to give someone something as a present.

The Making

Chocolates start with the seeds of a cacao tree. A fruit bearing tree that has large football-shaped like pods, in which the seeds are contained. The cacao tree was first discovered in the United States but now can be grown in many countries near the Equator. These pods are gathered and the seeds are then dried in the sun. After drying, they undergo roasting. When the beans are roasted, they will now be crushed to produce cocoa powder, and then squeezed to get the cocoa butter.

When the powder is ready, it will be mixed with butter. Adding the milk powder and sugar creates chocolate. Each component of the mixture determines the color of the chocolate. Therefore creating different kinds of chocolate like black or the dark chocolate that can be made with up to seventy percent of cocoa in the mixture; milk chocolate containing more milk powder than the others, and of course the white chocolate that does not contain cocoa but cocoa butter only mixed with milk and sugar only.

Trivia

Did you know that if not most, all the pralines during those times were hand made? Presently chocolates are considered as an energy giving food because of its very high content of sugar and calorie. Another fact about chocolate is that it is also considered as one of the many sexual stimulant foods. In fact, aside from being an exceptional energy booster, one of the Aztec emperors drank chocolate to have access to women. It is also known to be use as an anti-depressant. It is known to contain a substance called pheryletylanine that has a positive effect in the event of a nervous depression but not only that, there is something in chocolates that gives anyone a lighter mood every time it is drank.