The Cake Decorating Business

Most people don’t think of going into business when they start cake decorating. Usually it is a hobby or because they want to make wonderful cakes for family events. Most people start a home cake decorating business because when they made these great cakes for family occasions, and those who saw the cake wanted them to make cakes for their special occasions.

There is also the appeal of working at home, you have the freedom to work when you want, as long as you get the cake to the customer on time. Many of these artistic cake decorators have children at home and want to stay at home with them, and be able to make a living too.

Maybe you have been thinking of starting a cake decorating business in your home. Think about why you would like to start a cake decorating business. If you have a good business plan and are good at time management, this can be a lucrative business. Even though your main reason to start a home business is to stay at home with the kids, or to save cash on a daily commute. Your main reason for wanting to start a cake decorating business at home should be that you are getting so many cake orders that it is taking a lot of your time and you feel you can go into business and make a go of it.

The cake decorating business can be fun, but it is also a lot of work, and you will need to have enough money to get your business off the ground. There are certain items you will need to start. You will need a few icing tips (the ones you use most often), a heavy duty mixer, mixing bowls, food coloring, spatulas, the right cake pans, enough room to work without being cramped, and an oven. The cake decorating business is time consuming, but it is very rewarding and enjoyable.

You will need to remember that family and friends are customers, and you will need to charge them for the cakes they want you to make. You have expenses and it will cost you to make a cake and you are in the business to make money. You may want to give them a discount, but you will definitely need to charge them for your time and the money you put into making the cake. You will need to check nearby bakeries and stores to find out what they charge for cake decorating.

Don’t put your prices lower than the bakeries, try to charge around the same price and let your talent show the quality of your cakes. You will never be able to charge for your time, after all is said and done, you will probably be making about $1.00 an hour. That is why you charge by the cake. Although, the more cakes you make, the faster you will become, and you will be making a bit more for your time.

While bakeries make good cakes, you can make cakes that taste as good or better. You can also offer different options such as, a variety of cake flavors, a willingness to offer unique decorating options, and discounts or specials from time to time. At first, it is a good idea to charge around the same as the bakeries, when you become more experienced you can evaluate your prices. Once you become more popular and have made a name for yourself, you can charge more.

The advantages of operating a legal cake decorating business from your home are:

1. You can work when you want and take a break when you need one.

2. You won’t have the overhead expenses that you would if you opened a shop.

3. You can be home to care for your family.

4. You will be able to make appointments to see customers. They would not be able to drop in unannounced.

5. You can set your own hours and even work in the middle of the night if you choose.

You need to be an organized, disciplined person, and have a bit of business sense.

While it would be great if the business was all fun, it does require a commitment. The question is, will your family go along with the long hours you will need to put in? You will need the support of your family if you are going to make the cake decorating business succeed. Some areas to consider are:

1. Weekends are usually tied up with baking cakes, as most events are held on the weekend. Will your family be understanding when you need to work every weekend? You will need to plan your cake decorating in advance and keep good records.

2. You are going to need extra storage for all of the equipment you need for your business.

3. You may find expenses for special equipment and classes to improve your art, can run a bit high.

4. You may need a separate kitchen to use for your business because of health requirements for the state.

Simple Cake Decorating Ideas

Cake decorating is not as difficult as it seems. We look at the elaborately decorated masterpieces and feel completely intimidated. Here are a few simple ideas and hints to make your cake decorating project a winner.

– Buy readymade cakes, or make your cake from a mix.

– Make sure you have several pastry bags, a coupler, a flower nail, and 6 icing tips- #824 large open star, #23 small open star, #104 small rose, #125 large rose, and #109 and #129 drop flowers.

– A turntable makes icing a cake much easier. A lazy susan will work.

– Use decorations that are already made- fresh flowers, silk flowers, ribbons, and fruit are some of the items you can use.

– Always brush fresh fruit with a glaze to seal in moisture.

– Use a decorative cake plate or platter to present your cake.

– Use Ganache icing.

Ganache

1 pound semi sweet chocolate, finely chopped
1 cup heavy cream or evaporated milk
1/4 cup sugar
4 tsp. unsalted butter

Place the chocolate in a bowl.

Combine cream, butter, and sugar in a pan, bring the mixture to a boil.
Pour the mixture over the chocolate, stirring gently until it is melted.
Using royal or buttercream icing, ice the cake with a thin coating, and freeze for 15 minutes.
Place a cooling rack on a cookie sheet.
Make sure the icing is set, and place the cake on the cooling rack.

Quickly pour the ganache over the top of the cake and down the sides. You can use a spatula to smooth the surface if needed. The hot ganache will melt the icing, so only smooth as necessary. Tap the rack to remove any excess ganache, this can be refrigerated for later use.
Chill the cake until set, remove to a serving platter.

Fruit Flan

You can choose to purchase a pre-made flan, or bake one yourself.
Slice your choice of assorted fruit and arrange it on the cake surface in concentric circles.
Coat with apricot glaze.
Serve on a decorative cake plate or platter.

Apricot Glaze

12 oz. jar of apricot jam
2-3 tbsp. Water

Combine jam and water in a saucepan.
Bring ingredients to a boil.
Strain glaze and keep in the refrigerator until needed.
Heat to brush on fruit.

Piping

Using a pastry bag and the tip of your choice, you can create a number of cake decorations, ranging from flowers to simple borders. Basic icing recipes can be found on the internet. Work on a piece of waxed paper before you apply any icing to a cake.

Edible Flowers

Apply icing to your cake
Decorate the cake with piping if you desire
Distribute edible flowers in a decorative fashion

I hope that any, or all, of these tips will help you with your cake decorating projects. My suggestion is to gather all of the tips, tricks, and ideas you can find and print them out. Put your collection in a binder and the next time you are having a problem with your cake decorating project, you will have an answer at your fingertips.

How To Run A Cake Decorating Business From Your Home

How To Run A Cake Decorating Business From Your Home

There is nothing like working from home. It is cheaper because you don’t need to commute or buy a special wardrobe to go out into the public. You can also use a home office as a tax write off. Here are some ideas to help you start and succeed in a home based cake decorating business.

– Find a Unique Way to Sell Your Cakes – Think about why people should come to you for their cakes instead of going to a bakery. Do your cakes taste better, are they more beautiful, do you offer a unique style, or do you provide better service (drop off cakes on the special day)? You may want to offer all of these things to get the customers coming to you. Once they see the beautiful work you do, they will tell everyone they know and you will be able to get more business.

– Use Press Releases: You should send a press release to local and nearby news papers every time you participate in nonprofit or community events in your town. You should also send a press release if you have anything happen with your business. When you do, be sure to mention everything that makes your business unique. This will be a bit of advertisement along with the announcement.

– Advertise in newspapers and shoppers: Make sure to advertise your business. You should take out a larger ad the month of May for graduation, in May and June for weddings, or when a big event is going to take place. Place ads in the high school paper, or if you have a college nearby, you can advertise in any paper they may have and on the bulletin board. Before you do think about what discounts or specials you can offer for these events. Make sure you specify that all orders need to be in by a certain date, this could prompt buyers to take action and order from you.

– A Business Website: You should create a website for your cake decorating business. Make the site informative and easy to navigate. Show samples of your cake decorating skills, and mention how unique your business is, if you are flexible, and what type of cake decorating you do. You may or may not want to put prices on your website, sometimes it is better to have them call you and you can quote them a price, according to their needs. When you advertise, make sure you include your web address in your advertising.

– Look for Distributors: One way to expand your business is to find other businesses who are willing to advertise your cake decorating business. Coffee shops and restaurants will probably be your best bet. This will give your business more exposure and save you from having to open a store of your own. In exchange for this service they would receive a commission on each order you receive from their establishment.

– Barter with local party and event planners: You can strike up a bargain with local planners to show your portfolio to their customers. In exchange you can recommend them to your customers. Get included in their list of vendors, and they may have you making and decorating all of their cakes.

– Offer Free Products for fund raisers, church activities, local events and festivals. Get involved in fundraising for local charities, school, church, and business events. By offering a free cake for these events, you will be gaining a great deal of advertising exposure. Make up brochures and hand them out when you are in attendance.

– Real Estate Offering: Contact local Realtors and offer a special on housewarming cakes for their clients. Realtors often give a gift to clients when they sell a home. When you make cakes for these occasions, make sure to place the cake in a beautiful cake box imprinted with your business name, address, phone, and web address. You can also include a discount coupon if they order a cake within a certain time frame.

– Referrals: Tell everyone you come into contact with about your business. Carry business cards with all of your information on it. Give them 2 or 3 cards and ask them to pass them along to others who might be interested in using your talents. You should also ask customers for referrals. Offer them a discount on their next cake if they can drum up new business for you.

How To Make Candied Fruit For Cake Decorating

I remember my mother making fruit cake, she would use candied cherries that she would buy them in little air tight containers. They came in two colors, red and green, but they did not have the best taste. The candied fruit available now is much more beautiful and tastier than it was then. Trust me it isn’t just for fruitcakes anymore.

Making your own candied fruit to use as a garnish for dishes, in cookies, as a snack, and in cake decorating. Making candied fruit is a simple process. You infuse fruits and citrus peelings in a sugar syrup. You can candy orange wedges, orange peel, lemon peel, grapefruit peel, pineapple and fresh cherries. You can also candy fruits, such as carrots for carrot cake decorating.

You will need two sauce pans, one for making the syrup, and another to blanch the fruit. This is a recipe for Candied orange peel.

Simple Syrup

This syrup is used for making candied fruits, adding flavor to cold drinks, and adding moisture to sponge cake. There are different strengths of simple syrup for different uses. Thin simple syrup, made with 1 part sugar to 2 parts water, is used to brush on cake layers, mostly sponge cake, to provide extra moisture and sweetness. Medium simple syrup is made with equal parts of sugar and water. This is excellent for adding sweetness to mixed drinks, coffee, iced tea and to candy fruit. A syrup made of 2 parts sugar and 1 part water is used as a base for sorbet, and making rock candy.

Combine equal parts of sugar and water in a medium saucepan. Bring to a boil and let the sugar dissolve. You do not need to stir the syrup, but if you do it will do no harm. You can flavor the syrup. Take the syrup off the heat and cool slightly. Stir in 1 or 2 tsp. Of vanilla for a basic vanilla syrup. This syrup can be kept in a lidded jar in the refrigerator for up to a month.

Remove the bottom and top of an orange. Set the flat end of the orange on a cutting board. With a sharp paring knife, slice the peel off in strips, starting at the top and slicing downward, following the curve as much as possible. Don’t worry about cutting off the white pith of the peel. Although it is usually bitter, blanching it will make it translucent and the syrup will sweeten it.

You can candy the peel as it is, or cut into strips that are 1/4 inch wide, to use in cake decorating and garnishes. You can also dip it in chocolate and use it for a snack. Larger peels, like grapefruit should be cut into strips for even cooking.

Place the peel in a pot of cool water. Bring water to a rolling boil, remove from heat and transfer the peel into a colander to drain. Repeat the process twice more. For grapefruit or a more tart flavored fruit, you will need to blanch them seven or eight times. Cherry and pineapple do not need blanching and can be placed directly into the syrup. Between blanching taste the peel, if it is tender it has been blanched enough. Place the peel into the pot of syrup and bring to a low simmer. Let simmer for 15 to 30 minutes or until the orange rind becomes translucent and the peel tastes sweet and tender

Remove the pot from heat and let it cool. The orange rind can be stored in it’s own syrup for weeks in the refrigerator. You may choose to drain them and roll them in sugar. Sugared rinds tend to dry out quite fast and should be eaten within a couple of days. You can dry the peel and dip it in tempered chocolate to make it last a bit longer.

You can use the orange flavored syrup in other drinks or dishes. Nothing really goes to waste!

How To Express Your Creativity Through Cake Decorating

Cake decorating cam be a wonderful hobby and is a great way to express your creativity. Cake decorating is a lot of fun and very rewarding, if you feel you like it well enough you can turn it into a full time profession.

Cake decorating does take a measure of artistic skill. Anyone can master cake making with guidance and tutoring, along with fresh, new ideas and decorating tips. Cake decorating as an art form, will help you expand your imagination and your skills. This will make you proud and the recipient of your work ecstatic.

The are of cake decorating is rewarding to both the client and the decorator of the cake. There may be a level of stress when you are on a deadline but the end result is worth the trouble. When you are able to take your time and decorate cakes in peace, you will find the entire process very enjoyable. One way to cut stress in any situation, is to keep your mind on the design itself, and not let negative thoughts get in the way of your creativity.

When you begin Cake decorating, start off with simple designs and decorations. You can even start with cupcakes and cookies. You can also use stencils and edible marker kits. A stencil will allow you to dust your cupcakes with cocoa powder or powdered sugar over the top and make a wonderful, yet simple design.

You can use buttercream, royal icing, or fondant to create your cake decorating project. You can start by topping your cakes with icing and adding icing flowers, fruit or candy. You can also make cakes that look like other foods. Hotdogs, hamburgers, pizza, and even cakes that look like fruit. You can do this by using a molded cake pan, or cutting the cake and piecing it together. You can also create character cake decorations. Make sure your cake is moist and not crumbly so it will stay together better when cut.

You need to eliminate crumbs in your cake icing, and create a smooth finish to create a beautiful cake decorating project. Icing the cake to a smooth, fine finish is considered to be one of the most important parts of cake decorating and should be fine tuned as your skills develop.

The use of fondant icing will add an air of elegance to your cake decorating. Fondant can be rolled out and draped over a cake with care. It can also be modeled into shapes and characters. It is available in vanilla (white) and chocolate and the white can be colored. Fondant may be a bit more difficult to work with, but it is most beautiful when the finished product is unveiled.

When cake decorating, learn the basics and pick up other cake decorating tips as you go along. Use the internet and cake decorating books to learn all of the tips and tricks you can. You can turn any topic or desire into a cake decoration, just use your imagination.