Category: Coffee Recipes

Pop Culture and the Coffee Franchise

Coffee is more than a drink these days it is a cultural phenomenon that seems to have taken the world by storm. While we aren’t quite sure it exactly how it began or when it got so big, one thing is for certain: coffee is a drink that is definitely here to stay. If you are interested in beginning a business of your own, you might want to cash in on this big business (in excess of 5 billion United States Dollars per year) and the popular culture it represents.

For whatever reason the idea of a coffee franchise has grown, expanded, and evolved over the last two decades making it one of the most sought after franchise types available on the market today. Why is it so popular? The possibility of high profit for a low investment is one reason though certainly not the only reason. Investors tend to go with a product they believe in and since many Americans begin their day with a cup of coffee and drink another cup or two at some point during the day coffee promises some degree of demand on behalf of consumers.

For those planning to go into business that have done their homework it is understandable that a business like this, that has constant demand, is certainly appealing. The reason it is appealing is because all markets revolve around a system we know as supply and demand. There is typically a certain amount of demand for a product that has a limited amount of supply. The shortage of supply sets the price and the fills the demand (to some degree).

With the coffee franchise there is obviously enough demand to warrant fairly hefty prices on the cups of coffee that are served. This means that the market is not yet saturated beyond the capacity to entertain a few more contenders in most location (though some are arguably pretty well saturated with coffee franchises you’ll have to decide for yourself whether the area you are considering can handle an additional coffee franchise store).

Higher profit potential for hard work and effort is appealing to those considering opening a franchise store of any sort. Coffee often offers this allure. As far as pop culture goes, you will find coffee kiosks, vending machines, and cafes almost anywhere these days. Even hospitals are beginning to offer gourmet coffee centers for visitors. In other words coffee is becoming more and more a way of life in the United States than yet another example of popular culture.

The joys of a great cup of gourmet coffee are no longer reserved for the rich and famous. In addition to that, we are seeing a much younger generation experiencing the thrill of the caffeine and chocolate buzz that is often the result of a perfect cup of coffee. The popularity of coffee is fueling growth in an industry that shows no signs of slowing down, much less stopping. Are you ready to take your coffee franchise on that ride?

How to Find a Coffee Franchise Opportunity

The Internet is filled with information about beginning and running your own business. More importantly it is also filled with information that is particularly relevant to beginning your own franchise business. If you are interested in purchasing a coffee franchise you need to begin by gathering the facts and the Internet is a great place to do just that.

A simple search on almost any major search engine will net many results for franchise opportunities that are related to coffee. Your best bet is to go to several different franchise websites that offer pertinent information on various franchises within a given category. In this instance you would want to search for services that offer information specifically regarding coffee franchises. Franchise Gator is a great place to begin your search though other search engines such as Franchise Advantage and Gaebler.com are also excellent resources when searching for various franchise opportunities.

These websites are also excellent resources for information about the franchises and shouldn’t be used as a mere listing service (or you are wasting a valuable resources). Of course if you are looking for a list of franchises alone and then wish to narrow them down after you’ve taken a few moments to get the basics about each coffee franchise business then this is a great place to begin.

The bottom line is that you can find almost every coffee franchise opportunity in the United States and several across the globe by performing a simple search online and planning to spend a good deal of quality time sifting through the results. If you prefer to take the easy route, and there is absolutely nothing wrong with that, the websites and directories mentioned above are excellent tools for your arsenal.

What these sites do is eliminate a lot of flipping from one website to the next searching for information and guidance by putting all the information you’ll need in one place. It makes the search much more convenient while also making an easy reference point for you to return to for information as you narrow down the coffee franchise businesses you are most interested in pursuing. Use these tools wisely and they will serve you well on your coffee franchise search.

Before committing to one coffee franchise opportunity however you should do a much more complete study of the franchise than you will find on most of these directories. You will want to know how well the company is doing as a whole and what the financial forecast and outlook for the parent company are before buying into the franchise frenzy.

The reason most people decide to pursue a coffee franchise opportunity is to achieve financial security and even prosperity. For this reason you want to make a decision about your coffee franchise that will help you achieve those goals. Take the time to do the work before you invest and make decisions based on reason with a plan for profit rather than based on emotion and a hope for a payoff on your efforts.

How to Compare One Coffee Franchise to Others

A coffee franchise in most areas is a solid business decision. The complication often arises when deciding on one coffee franchise over its many worthy competitors. There are many franchises on the market that offer coffee as a primary source of revenue. Consider some of the following things when deciding which coffee franchise is the best one to meet your needs while promising the most solid financial future for your business needs.

Start up fees. Different coffee franchises will have different requirements for building space, design, dcor, equipment, inventory, and other associated fees in order to begin your business. Make a list of all the franchises you are interested in purchasing, the fees involved in starting the business, and what is included in those fees as well as what other money you may need to come up with on the front end of your business venture.

Financing. Many coffee franchises have resources to help those who wish to buy into the franchise find financing. Some do not however. If there are opportunities for financing within the franchise this is a plus to many would be franchise owners while others prefer to come up with their own financing. Some franchises also require those who buy into the franchise to have a certain amount of money to invest in addition to any financing. You need to hammer out all the fine print and financial details before making any decisions or property purchases.

Franchise fees. Every franchise has fees associated with buying into the franchise. In essence you are ‘renting’ the name of the parent company in order to run your business. Each franchise will have certain requirements of those who buy into the franchise by means of monthly fees, advertising contributions, required inventory, and other requirements that may not exactly be financial (among these are uniforms, store policies, and procedures for paperwork). Understand before buying into a coffee franchise exactly how much the franchise fees will be each year (or what percentage of your revenue will be required) and what those fees buy you as the franchise owner.

Training/Support. This is the final of the major considerations you need to check when comparing one coffee franchise with others. A company that offers a true partnership and extensive training and support to franchise owners is worth its weight in gold. You need to find out how much training and support are offered, how they are offered, when they are offered, and what this will mean to you as a franchise owner. A company that offers virtually unlimited training to help you get business up and running is worth more money and higher fees than those that leave you to tread water until you sink or swim.

Consider each of these things when comparing coffee franchises for purchase. Decide which issues are most important to you and which franchise opportunity is most likely to offer all the things you are looking for your investment. That will be the best possible choice though you might want to keep a top 3 list in case something falls through in the process.

Finding a Coffee Franchise with Flair

There are many ways to add a bit of flair to most businesses. Unfortunately most franchise businesses frown on adding flair that isn’t uniform. For this reason, if you want something a little more than a cup of coffee out of your coffee franchise (other than profits of course) you might want to make sure you plan for that in the beginning and seek coffee franchise opportunities that have a little bit more than just a cup of Joe to get your motor running.

Why would you want more than coffee in your coffee franchise?

This is actually a great question and the answer is quite simple. Not everyone likes to drink coffee. I know that many of you out there just fainted dead away but it’s true. There are those among us who do not infuse coffee directly into the veins each and every morning to wake up. In addition there are those who go so far as to not liking coffee at all. It’s a sad state in which to exist I know but there you have it. If your business offers more than a cup of coffee to your customers and clientele you are going to be able to capitalize on those who come along with friends but aren’t as thrilled to be in a coffee shop. In fact, if you offer the right combinations and selections you just might find a loyal customer base that doesn’t ever purchase coffee in your franchise store.

The good news is that there are many coffee franchises that offer a little bit more than coffee for franchise owners to serve. My personal favorite is one such business that offers fudge and coffee though this is certainly not the only calorific option available. There are plenty of businesses that combine a bakery with a coffee franchise or a caf atmosphere with the coffee culture. Some newer businesses are also combining smoothies with their coffee options.

If you are like many of the people that inhabit the United States you are probably well aware that there are plenty of coffee drinkers out there. If you open a coffee franchise in an area that isn’t already saturated with coffee franchises and provide excellent quality and service chances are that your business will do well whether your focus solely on coffee or offer those extras that you might find interesting on a personal level.

There really is no one right or wrong option to make when selecting your coffee franchise only the decision that is either right or wrong for you. Not everyone wants a business with a split focus and there is a good bit of argument in favor of a business that does one thing and does that one thing exceptionally well. It is up to you which of these will be appealing to you. If you grow quickly bored with the same thing variety may be the perfect spice of life however, if you are the type of person that enjoys the idea of perfecting one thing then you might be more inclined to stick with coffee and make your coffee franchise business the best on the block by far.

Coffee Franchise v Building a Unique Business

Building a business from the ground floor is a very time consuming, emotionally taxing, and financially straining prospect. This is one reason that franchise businesses are so popular among those seeking the security of business ownership but not willing to risk their financial futures and security in the effort. The price that is paid for the lower risk of franchise ownership is lower profits while the business is being built in the form of franchise fees and expenses related to following the rules and requirements of the franchise organization.

The problems with building a business of your very own are plentiful. The first hurtle to overcome is that the average first time business owner doesn’t know beans about coffee much less about the market, building a business plan, or operating a business. This is problematic if you are pursuing something as specialized as coffee for your business. A coffee franchise does not only provide a product and concept for running a business but also provides valuable training on the product as well as the process of running a business. This knowledge alone is well worth the franchise fee when you choose a great partnership for your business.

Coming up with a concept that is unique and trendy is another problem that most first time business owners face. It’s great if you have a fabulous concept and the know how to implement that concept it can be disastrous if you are lacking one or the other however. The coffee franchise builds upon someone else’s concept and implementation. This means that you learn from the trial and error of other people saving time and money in the process while turning over an even great profit much sooner than if you were building your own business from the ground floor.

A coffee franchise is often preceded by its reputation. This is another benefit that is huge when it comes to expensive advertising and name recognition. If you have a name that people know before they walk in the door then your customers know what to expect and you will have customers that come to you because they tried the franchise elsewhere and liked it. People enjoy doing what is familiar to them for the most part and you can capitalize on the efforts of others to build a reputation to catapult your own.

Franchises are essentially partnerships. The parent company is dedicated to your success because they have their name attached to your store. While they aren’t necessarily silent partners in the running of your business (as most franchises have very strict formulas for success) they are going to make their best effort to help you succeed as a partner rather than a competitor. This is good for you as a coffee franchise owner as you have someone that is willing to help you succeed. Most people going it alone are doing just that and have no one there to help them work through the rough spots or offer training, education, or encouragement.