Building a business from the ground up can be an intimidating, back breaking, and bankrupting process for many would be business owners. Most businesses fail miserably after the first year and even those that hang on often fail to do much more than break even (if that) during their first three years in existence. For this reason we are seeing a growing trend among those who are interested in owning a businesses in franchise purchases and ownerships.
If you know very little about what it means to own a franchise businesses such as a franchise coffee establishment you might not realize how many benefits ownership of a business such as this really has. Name recognition is often one of, if not, the greatest challenges that most businesses face. It is difficult to get people to try something they’ve never heard of before, especially if it has something to do with food or drink. It is much easier for most to go to the same big chain stores that line malls and shopping centers across the nation rather than taking a chance on the new kid in town that offers something unexpected.
While name recognition goes a long way to making ownership of a coffee franchise, or other franchise establishment, there are plenty more wonderful reasons to consider a franchise business rather than going it alone. In fact one of those reasons is that in a franchise you aren’t going it alone. You will have training and education that allows you to build your business on the experience of others without making many of the costly mistakes they have made in the process. Build on the positive and avoid the negative to make more immediate profits than if you were to build your own business from the ground up.
Another great benefit of joining a coffee franchise is that they have the ability to do extensive marketing research that most small business owners cannot afford. This means that the advertisement campaigns are much more likely to appeal to your target audience and get results than if you were creating the ads yourself. You will also find that most larger franchises run national advertisements that you are not likely to be able to afford until you have a few franchises under your belt and would have even more difficulty affording if you were building your own business. Professional advertising is a huge benefit to small business owners and a coffee franchise will receive a big bump in business due to a successful ad campaign.
Training is yet another big benefit to choosing a coffee franchise rather than going it alone with your business. Most franchises offer comprehensive training programs for everything from paper work, closing sales, perfect water temperatures for brewing coffee, and how a uniform should look on staff. Extensive training in these methods means less mistakes which turns into great profits. A coffee franchise may not be the perfect business but going with a franchise is often a much quicker path to profits than stepping outside the franchise umbrella could ever be.
